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Camou Soap Dish
PROBLEM
Most soap dishes don’t take into account how soap bars behave when in use: if you are a soap bar user, you'll be familiar with the ugly, soapy goop that soap bars leave behind.
OPPORTUNITY
Can we design a soap dish that, through a user-experience focus, looks beautiful on the shop window and when in use?
SOLUTION
Camou, a ceramic soap dish designed for real, messy bathrooms. Its two-part slotted design keeps your soap bar fresh and appealing even after the first use.
ROLE
Lead designer
Manufacturer
Art director
Social strategist
TOOLS
Clay
Wheel
DSLR
Sheets
Illustrator
Photoshop
Later.com
That fancy soap bar is not so cute any more...
How about...a lid?
Improved size and usability iterations
Now that we know what we're doing, it's small-batch production time
Can we make it shine in the marketplace?
How about a lean Instagram stories drop to test price point and interest?
Psst... it sold out!
Next step?
Improving the design based on feedback and defining manufacturing and business models.
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